What's the difference?

This is the question we get asked the most: "What's the difference between the Pure pitcher and the Nano pitcher?" While both are equally epic, they were designed with different uses in mind, so it's a very valid question. Let's outline some of the differences between the two, and hopefully, that will make your choice that much clearer.

The Pure pitcher was our original pitcher, intended for municipal water. It was designed to crush fluoride and heavy metals often found in tap water. The more we researched, the more we found in our water that we had trouble properly pronouncing, so we figured we should add a few more items to our list. So we did some more testing and now this pitcher removes over 200 contaminants.

If you're really serious about fluoride removal, or have municipal water that's already been treated, then we recommend this pitcher. It's our go to choice, and makes for some seriously epic drinking at home.

If that sounds great to you, but you still need a little something more or don't have treated water, then the Nano could be your new water filtration buddy.

We quickly found that the Pure pitcher didn't meet all of our customers' needs, and left out those with well water, hard water, or those just wanting a filter strong enough to take camping or abroad. Thus the Nano pitcher was born.

In addition to contaminants found in treated water, the Nano also removes bacteria, viruses, and cysts, so it's safe to use with untreated water and the Nano fiber wrap around the filter also helps to catch sediment so the filter itself doesn't get clogged as quickly as it would without it.

While the contaminant removal percentage is mostly the same between the two filters, the Pure removes more fluoride, chloramine, chromium, and zinc. And the Nano removes more sulfate, aluminum, and copper.

Both filters are interchangeable so if your needs change, or if for some other reason you decide on a different filter, you don't have to buy a whole new pitcher. You can just get the filter you want, unscrew the old one, and put the new one in. Each filter is good for about 150 gallons. The LED timer on top of the pitcher indicates the days passing since starting it in a 90 day cycle. For some individuals and families, your filter will last longer than 90 days, so the best way to tell if you need a new filter is based on the taste of the water and the flow rate of it filtering. If you like to do calculations, the bottom reservoir (which holds the filtered water), holds a little more than half a gallon. So if you fill up two times a day, then your filter will last around 150 days.


If you're still not sure which one is the right one for you, send us an email and we will get back to you shortly with a response! & Check out this infographic below for the quick facts.

Check out Pitchers here