Reusable by Design

*Coupons do not work with this product. To save money, please sign up for our Clean Water Club.

Designed to remove up to 99.99% of all tap water contaminants, the Epic Pure Water Filter is the most sensible choice in water purification today. All filters are replaceable and tested to the highest industry standards. Our pitcher/jug filters are tested and exceed NSF/ANSI Standards 42, 53, 401, & P473 for contaminant reduction (see Pure Filter Test Results for more). With each filter capable of purifying 150 gallons (568 litres) of water, the Epic Pure Pitcher is also a great economical choice saving your pocket book and the earth from single use plastic water bottles. All of our filters are recyclable through our recycle program (see here).

Updated Testing Results:
Perfluorinated Compounds PFOA | PFOS Testing

At Epic Water Filters we make replacement filters easy. SAVE 10% on replacement filters when you sign up for the Clean Water Club. Replacement filters delivered on your schedule. No obligation. Modify or cancel any time.

Product Care

The Epic Pure Filter has an average life of around four (4) months. Filter life varies based on your average daily use and the quality of your drinking water. If your tap water is relatively heavily contaminated, your filter must work harder to keep your water clean, which will decrease the life of the filter.

Light Use (Filling up once or twice a day): change filter every 4-6 months
Normal Use (Filling up twice or three times a day): change filter every 3-4 months
Heavy Use (Filling up more than three times a day): every 2-3 months

Filter

Why Choose the Epic Pure Filter?

• Removes up to 99.99% of all tap water contaminants
• It's 100% replaceable, 100% recyclable, 100% BPA-free (It can be recycled with hard to recycle plastics or #7 plastics, or check out our Recycling Program for more info!)
• Tested in multiple labs to remove 200+ different tap water contaminants
• Produces up to 150 gallons (568 litres) of clean water
• Industry-leading technology tested to highest international standards
• Eliminates need to buy filtered water
• Stops 1500+ plastic bottles going into landfills
• Average recommended filter replacement: 3-4 per year (depending upon your tap water quality and number of people in your household
• Pure Filter Test Results

Things to never do with our “Pure Filter”
Do Not place filter in the freezer
Do Not fill with hot water
Do Not use with saltwater
Do Not use soap to wash the filter

Epic for the Earth

Goodbye Single-Use Plastics: Each Epic Water Filter eliminates the need for up-to 1500 single use plastic bottles. Enjoy some of the cleanest water on earthing knowing that each sip is contributing to the reduction of single use plastics.

Partnerships: We are a proud contributor to and strategic partner of the Inland Ocean Coalition (IOC) who works to raise awareness of the impact that micro-plastics (single-use bottles and straws) are having on our rivers and oceans. They remind us that you don't have to live by the ocean to care about it because we’re all upstream. Click here to learn more about them. You can also support IOC by purchasing our OG Special Edition IOC Bottle whose proceeds go directly to them.

Materials: We opt for materials that are gentle on the environment. Our packaging is 100% compostable. We also have a Filter Recycling Program to help you responsibly dispose of your used filters (and get rewarded for it). To learn how you can recycle your filter, click here.

We reuse materials in our warehouse whenever we can do so safely so as to minimize our footprint and give a second purpose to materials that would otherwise end up immediately in landfills.

Giving Back: We believe in supporting others who are doing work that matters. As a 1% for the Planet Member, we commit 1% of our sales each year to give back to environmental organizations that are truly making a difference. We love to engage our local community in making a difference too. Each month, we host a creek cleanup in our area to prevent unwanted waste from making its way from us to the ocean. We love where we live and we like to do what we can to keep it beautiful. Want to join us (near or far)? Follow us on social media to stay up to date.

Recycle for Rewards: Can our filters be recycled? Yes, they can! But it's not always easy to find a recycling center that will do so. We use Terra Cycle's Zero Waste Box for Filters so both the filter shell and the contaminants inside can be disposed of responsibly. Want to be rewarded for recycling your filters? Learn more here.